Engineering Content for Bots, AI, and Marketing Automation
They may seem like rocket-science, but they're more real than you think. Bots and intelligent assistants, such as Google, Siri, Alexa, and Cortana, actively seek to understand our organizations so they can bring answers and ideas to customers. If you're looking to gain market advantages, you can leverage the underlying platforms in these technologies and engineer your content so it can be easily understood, used and amplified.
Simple [A] founder Cruce Saunders explains how we can use AI technologies, external and internal cognitive platforms, BI, and marketing automation to achieve our content goals. Learn the specific, practical steps you can take today to shape content for the real-time world.
More About InteropITX
05/14/2017 - 05/18/2017
AI Theater Session, MGM Grand
Sponsored by UBM
The Interop ITX Conference offers five days of world-class education, compelling speakers, and unlimited networking opportunities to help technology leaders keep up with the challenges and drive their businesses forward. Check out our agenda here.
The technology landscape has dramatically changed, requiring new skills, platforms, and services to achieve technology excellence. Attendees will benefit from strategic insight, hands-on technical resources, and an inside look at the emerging technologies affecting today's IT organizations.
About Cruce Saunders
As founder and principal at [A]
and author of Content Engineering for a Multi-Channel World
, Cruce Saunders
bring more than 20 years of experience focused on content delivery technology. His team has delivered more than 300 successful digital and content engineering engagements. Cruce regularly speaks on multichannel marketing, content engineering, content asset valuation, intelligent content, machine learning, AI, cognitive systems, customer experience platforms, and digital maturity. [A] operates in the US, Mexico, and Latin America and serves large corporations, governments, associations, NGOs and other complex institutions.