"Evolving the New Content Order: The Rapidly Changing Multichannel, Multimodal Content Landscape"
About the Talk:
Recorded at Lavacon 2017 on Nov. 7 in Portland, Oregon, [A]'s founder Cruce Saunders presents "Evolving the New Content Order: The Rapidly Changing Multichannel, Multimodal Content Landscape." In this talk, Cruce explores the new content stack, and how to future-proof content assets to meet the demands of ever-evolving customer experiences. This talk addresses how to ensure content is intelligent, adaptable, reusable, and fully discoverable by search engines and other intelligent agents.
- How to employ the building blocks of intelligent content to maximize reach, enable content reuse and leverage assets across multiple channels and applications including chatbots, AI, and marketing automation.
- How content engineering practices and unified content models help teams become more effective, cohesive, and collaborative.
- How today’s leaders are simplifying systems, and automating processes to intelligently connect customers to a smarter, more responsive organization.
- How to ensure content is intelligent, adaptable, reusable, and fully discoverable by search engines and other intelligent agents.
More About LavaCon 2017 Content Strategy Conference
About Cruce Saunders
As founder and principal at [A], Cruce Saunders bring more than 20 years of experience focused on content delivery technology. His team has delivered more than 300 successful digital and content engineering engagements. Cruce regularly speaks on multichannel marketing, content engineering, content asset valuation, intelligent content, machine learning, AI, cognitive systems, customer experience platforms, and digital maturity.