Back to Top

LavaCon Content Strategy Conference: [A]'s Founder Cruce Saunders Presents

11/07/2017
Portland, Oregon

"Evolving the New Content Order: The rapidly changing multichannel, multimodal content landscape."

11/07, 12:00 AM

Watch the Keynote

About the Talk: 

Recorded at Lavacon 2017 on Nov. 7 in Portland, Oregon, [A]'s founder Cruce Saunders presents "Evolving the New Content Order: The rapidly changing multichannel, multimodal content landscape." In this talk Cruce explores the new content stack, and how to future proof content assets to meet the demands of ever-evolving customer experiences.  This talk addresses how to ensure content is intelligent, adaptable, reusable, and fully discoverable by search engines and other intelligent agents. 

Cruce Discusses:

  • How to employ the building blocks of intelligent content to maximize reach, enable content reuse and leverage assets across multiple channels and applications including chatbots, AI, and marketing automation.
  • How content engineering practices and unified content models help teams become more effective, cohesive, and collaborative. 
  • How today’s leaders are simplifying systems, and automating processes to intelligently connect customers to a smarter, more responsive organization.
  • How to ensure content is intelligent, adaptable, reusable, and fully discoverable by search engines and other intelligent agents. 

Watch it the Video Keynote Now.

More About LavaCon 2017 Content Strategy Conference

Most content professionals serve multiple customers. And content often resides in multiple silos: Marketing, Tech Support, Product Documentation, and more.  LavaCon's  2017 content strategy conference focuses on how to build bridges: bridges between content silos, technology silos, even people silos.

About Cruce Saunders

As founder and principal at [A] and author of Content Engineering for a Multi-Channel World, Cruce Saunders bring more than 20 years of experience focused on content delivery technology. His team has delivered more than 300 successful digital and content engineering engagements. Cruce regularly speaks on multichannel marketing, content engineering, content asset valuation, intelligent content, machine learning, AI, cognitive systems, customer experience platforms, and digital maturity. [A] operates in the US, Mexico, and Latin America and serves large corporations, governments, associations, NGOs and other complex institutions.