Recorded at Lavacon 2017 on Nov. 7 in Portland, Oregon, [A]'s founder Cruce Saunders presents "Evolving the New Content Order: The rapidly changing multichannel, multimodal content landscape." In this talk Cruce explores the new content stack, and how to future proof content assets to meet the demands of ever-evolving customer experiences. This talk addresses how to ensure content is intelligent, adaptable, reusable, and fully discoverable by search engines and other intelligent agents.
Most content professionals serve multiple customers. And content often resides in multiple silos: Marketing, Tech Support, Product Documentation, and more. LavaCon's 2017 content strategy conference focuses on how to build bridges: bridges between content silos, technology silos, even people silos.