In this episode, we explore content structure as the second pattern that enables omnichannel and personalized content delivery.
Content structure enables content to be served to customers, in time, and with context – the foundation of intelligent content
. And see how the Core Content Model scales content delivery, increases accuracy, personalization, and relevance with modular content
- Make content portability possible
- Improve content findability
- Eliminate duplication of content
- Shorter production time from content creation to content publishing