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[A] Presentations

Webinars / Videos

Unveiling the Free, Flexible World of Knowledge

Watch as Cruce Saunders presents a strategic vision to resurface latent value in organizations by reimagining how content is managed in a decoupled content supply chain.

A Path Through Chaos: Introducing the Content Orchestration Model

Watch Kit Brown-Hoekstra present a strategic vision and formula for Content Operations success.

Introducing the Content Services Organization (CSO)

Explore the pivotal role and functions of the Content Services Organization

7 Ways to Avoid the Biggest Failures in Content Operations

When Content Operations are done right, you can help teams avoid frustration, fines, and failure

Omnichannel Customer Experience Roundtable - 2021

Join our panel of content experts to discover the necessity of moving towards a goal-oriented, omnichannel customer journey.

Omnichannel Technology and Platforms

Join Cruce Saunders of [A] and our panel of experts to dive into what it means to create truly Omnichannel content, and discover tips on creating personalization in each step of the...


7 Ways to Avoid the Biggest Failures in Content Operations

When Content Operations are done right, you can help teams avoid frustration, fines, and failure

Patterns that Matter for Omnichannel

Learn more about the 5 key patterns underpinning successful omnichannel programs

Alan Porter to Reveal “The Heroes and Villains of Content Strategy” at LavaCon 2019

Alan Porter to deliver compelling keynote at LavaCon 2019 on “The Heroes and Villains of Content Strategy.”

Meet Some of the Innovative Content Leaders at LavaCon 2019

Here are just a few of the LavaCon topics and speakers we’re most excited to learn from this year.

Content Strategy at CMWorld 2019

New Content Strategy track at CMWorld 2019, hosted by [A]’s Alan Porter. See presentations ranging from “Conquering Content Chaos” to “42 Content Marketing Risks.”

tcworld China Keynote: "The Future of the Content Supply Chain"

Learn the key aspects of our changing content technology landscape and how to enable personalization at scale across these proliferating channels.


[A] Narrated Slide Deck: Evolving the New Content Order

Narrated by [A]'s founder Cruce Saunders, this deck explores the new content stack, and how to future-proof content assets to meet the demands of ever-evolving customer experiences. 

[A] Slide Deck: Engineering Content for Bots, AI, and Marketing Automation

Learn the specific, practical steps you can take today to shape content for chatbots, AI, and marketing automation.

Video Series

Getting Started with Enterprise Content Strategy

Explore the benefits of implementing the Content Strategy in your work teams, and deliver content that serves both the organization and the customers.

The Relationship Between Technology and CX

Learn how to build customer oriented architectures that help to deliver flexible and reliable customer experiences.

Shared Artifacts to Unify Operations

Learn how practitioners enable omnichannel customer experiences through structured content.

Manual Vs Automated Tagging

Take the path towards automated tagging, and discover how to improve semantic connections to deliver greater omnichannel ICX.

The Context of Tagging Content

Discover how to power omnichannel customer experiences with content ontologies. For more on this, watch the full roundtable.

Omnichannel Technology Architectures

Explore how omnichannel architecture help deliver intelligent customer experiences. For more watch the full roundtable.