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[A] Presentations

Webinars / Videos

The United Nations of Content: From Warring Kingdoms to Enterprise-wide Collaboration

Enter a world of expanded content influence across operations, and travel beyond committees into focused collaboration found in shared patterns and standards.

Harnessing the Power of Content Intelligence to Create Better User Experiences

Discover specific methods teams deploy to achieve UX and CX goals.

Content Across Channels: Tips & Tricks for Modeling Modular Customer Experiences

Master the process of modeling modular customer experiences. Bring your questions, and hear lessons learned from actual in-flight internal projects to achieve your own CX success.

7 Ways to Avoid the Biggest Failures in Content Operations

When Content Operations are done right, you can help teams avoid frustration, fines, and failure

Patterns that Matter for Omnichannel

Learn more about the 5 key patterns underpinning successful omnichannel programs

Semantic Systems for Customer Experience Publishing

The [A] team lays out the benefits of dedicated semantic practices and describe where your organization or team can start this process


The Content Supply Chain: Connecting Content Using Models and Maps

See a simplified case study and approaches showing how to orchestrate and organize content across systems in a decoupled content supply chain that powers customer experiences with modular...

ContentTECH Summit Workshop with [A]’s Director of Content Intelligence Strategy

In this workshop, Alan Porter will provide insights into how he approached redesigns for some of the most complex content ecosystems using content strategy and content engineering.

Alan Porter to Reveal “The Heroes and Villains of Content Strategy” at LavaCon 2019

Alan Porter to deliver compelling keynote at LavaCon 2019 on “The Heroes and Villains of Content Strategy.”

Meet Some of the Innovative Content Leaders at LavaCon 2019

Here are just a few of the LavaCon topics and speakers we’re most excited to learn from this year.

Content Strategy at CMWorld 2019

New Content Strategy track at CMWorld 2019, hosted by [A]’s Alan Porter. See presentations ranging from “Conquering Content Chaos” to “42 Content Marketing Risks.”

tcworld China Keynote: "The Future of the Content Supply Chain"

Learn the key aspects of our changing content technology landscape and how to enable personalization at scale across these proliferating channels.


[A] Narrated Slide Deck: Evolving the New Content Order

Narrated by [A]'s founder Cruce Saunders, this deck explores the new content stack, and how to future-proof content assets to meet the demands of ever-evolving customer experiences. 

[A] Slide Deck: Engineering Content for Bots, AI, and Marketing Automation

Learn the specific, practical steps you can take today to shape content for chatbots, AI, and marketing automation.

Video Series

Benefits of Decoupled Authoring

Discover the benefits of decoupled authoring as Cruce Saunders outlines how supply chains represent an integrated strategy for content delivery across multiple channels.

Customer Experience Knowledge Graphs

Learn about the benefits of knowledge graphs to make more informed decisions, and visualize content streams. 

Content Related Practices, Disciplines, Skills & Roles

Can you differentiate between the practices, disciplines, skills, and roles related to content? Find out the distinction of these concepts as Cruce Saunders walks through the...

Content Modeling: What are MixIns?

See examples of MixIns and how they relate to the Content Model.

Content Modeling: What are Views?

Understand how content views enable the design of content for humans and machines consumption.

Content Modeling: What are Attributes?

Deep-dive into the attributes of content types to define specific details of content structure.