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[A] Presentations


Personalized Customer Journeys: The Power of Semantics

Determining the right structure for your content helps you create effective ICX. Most importantly, semantics and effective teamwork are required to deliver the right content to the right...

The Content Supply Chain: Connecting Content Using Models and Maps

See a simplified case study and approaches showing how to orchestrate and organize content across systems in a decoupled content supply chain that powers customer experiences with modular...

The United Nations of Content: From Warring Kingdoms to Enterprise-wide Collaboration

Enter a world of expanded content influence across operations, and travel beyond committees into focused collaboration found in shared patterns and standards.

Harnessing the Power of Content Intelligence to Create Better User Experiences

Discover specific methods teams deploy to achieve UX and CX goals.

Content Across Channels: Tips & Tricks for Modeling Modular Customer Experiences

Master the process of modeling modular customer experiences. Bring your questions, and hear lessons learned from actual in-flight internal projects to achieve your own CX success.

7 Ways to Avoid the Biggest Failures in Content Operations

When Content Operations are done right, you can help teams avoid frustration, fines, and failure


Structural Standards for Content and Omnichannel Publishing

Explore how content structure allows managing multiple variations of content components that are dynamically assembled as relevant experiences.

Semantic Standards for Content and omnichannel publishing

Learn how content becomes intelligent, flexible, and capable of personalization with the power of semantics.

5 Key Patterns of Omnichannel

Discover the patterns emerging in successful omnichannel programs

The Problem with the Old Way of Producing Content

Learn the best way to transform content processes to pursue omnichannel customer experiences.

What Nodal Transformation Looks Like

See real-world applications of nodal transformation.

Introducing the Core Content Model

Understand how content models give structure and organization to your content.