Back to Top

Presented by [A]'s founder Cruce Saunders

Online Webinar

Join [A]'s founder Cruce Saunders for an on-demand recorded webinar, "Building Chatbots with Intelligent Content," as part of a virtual summit on intelligent agents and chatbots. The webinar is hosted by The Content Wrangler and Content Rules.

About the Webinar

Industry analysts predict chatbots and intelligent assistants will overtake traditional web interfaces as the primary consumer touchpoint; replace or augment mobile apps; and completely transform customer service. Are you ready?

The good news is that with some engineering, chatbots can employ and extend existing content repositories. Intelligent content allows us to single-source content out to interactive channels such as chatbots and intelligent assistants. The side-effects may include boosting the ROI of existing content, increasing sales cycles, improving conversions, and reducing customer service costs while improving satisfaction.

Join [A]'s founder Cruce Saunders, author of Content Engineering for a Multi-Channel World, and Scott Abel, The Content Wrangler, as they discuss chatbots as a new content distribution channel. Cruce will cover basic chatbot content requirements, components and construction, and will explain how to future-proof content with a content model, making it chatbot-ready. 

Attendees learn: 

  • Practical steps to integrating chatbot content elements into your existing content types
  • The various types of chatbots available today and the value they serve as an engagement tool and content channel
  • How to leverage existing content to power one or more chatbots, and practical ways to integrate chatbot components into your CMS structured content types
  • The high-level first steps to building a chatbot-enabled content model

Prep by downloading [A]'s resource:

More About The Virtual Summit on Intelligent Agents and Chatbots

On Demand

View original BrightTALK broadcast here.

About the Content Wrangler

The Content Wrangler Virtual Summit on Intelligent Agents and Chatbots aims to demystify the world of chatbots and intelligent agents and to help attendees understand the need for change in the way we create, manage, and deliver content so it can be both understood by humans, and processed by machines. 

About Cruce Saunders

As founder and principal at [A] and author of Content Engineering for a Multi-Channel World, Cruce Saunders bring more than 20 years of experience focused on content delivery technology. His team has delivered more than 300 successful digital and content engineering engagements. Cruce regularly speaks on multichannel marketing, content engineering, content asset valuation, intelligent content, machine learning, AI, cognitive systems, customer experience platforms, and digital maturity. [A] operates in the US, Mexico, and Latin America and serves large corporations, governments, associations, NGOs and other complex institutions.

I agree to the [A] Privacy Policy.

Share this page:

Related Resources

 Building an Enterprise Content Model for Chatbots
Learn how to maximize the ROI of chatbots with structured content you already own.
[A] Guide to Content Valuation
Download this two-part guide to measuring content marketing ROI, content asset value, and the value of metadata. Presented by [A] and KlarisIP.
Bridging Silos with Unified Content Portals
Jim Edmunds, CEO of Ingeniux, discusses key forces in bridging silos, providing adaptive CX, and improving digital authoring experiences, rich semantics, and solid content infrastructure.
2018 [A] Content Intelligence Resource Guide
Learn how to prepare your content for use in chatbots, AI, marketing automation and more.