Join [A]'s founder Cruce Saunders for an on-demand recorded webinar, "Building Chatbots with Intelligent Content," as part of a virtual summit on intelligent agents and chatbots. The webinar is hosted by The Content Wrangler and Content Rules.
About the Webinar
Industry analysts predict chatbots and intelligent assistants will overtake traditional web interfaces as the primary consumer touchpoint; replace or augment mobile apps; and completely transform customer service. Are you ready?
The good news is that with some engineering, chatbots can employ and extend existing content repositories. Intelligent content allows us to single-source content out to interactive channels such as chatbots and intelligent assistants. The side-effects may include boosting the ROI of existing content, increasing sales cycles, improving conversions, and reducing customer service costs while improving satisfaction.
Join [A]'s founder Cruce Saunders, author of Content Engineering for a Multi-Channel World, and Scott Abel, The Content Wrangler, as they discuss chatbots as a new content distribution channel. Cruce will cover basic chatbot content requirements, components and construction, and will explain how to future-proof content with a content model, making it chatbot-ready.
- Practical steps to integrating chatbot content elements into your existing content types
- The various types of chatbots available today and the value they serve as an engagement tool and content channel
- How to leverage existing content to power one or more chatbots, and practical ways to integrate chatbot components into your CMS structured content types
- The high-level first steps to building a chatbot-enabled content model
Prep by downloading [A]'s resource: