Omnichannel CX Roundtable - Part 1

Omnichannel CX Roundtable  - Part 1

Titans of enterprise content take a deep dive into evolving omnichannel publishing solutions

Member Roundtable

The latest Content Order Roundtable explores the expanding landscape of omnichannel content. Hear participants describe a tangible map based on practical strategies and lessons learned from working with large enterprise publishers.

Core Discussion Topics

  • Organizational change
  • Working with new content channels
  • Creating presentation-free content
  • Collaboration with channel-specific teams
  • Enable machine consumption of new and published content
  • Practical usage and benefits of journey-mapping 
  • “End-to-end” user journies vs “lifecycles"
  • Identifying universal customer experiences – the "moments that matter"
  • Intent taxonomies
  • Governance and compliance
  • Reducing customer resolution time
  • Ensuring cross-channel consistency
  • Personalization vs. individualization 

Watch the video preview



  1. Alex Montuschi – Global Omnichannel Lead, Growth Marketing, Cisco
  2. Cruce Saunders – Founder and Principal, [A]
  3. Jonathan Foster – Principal Content Experiences Manager, Edge, Mobile, & Conversational UX, Microsoft
  4. Jon Hanke – Enterprise Content Strategy Manager, U.S. Bank
  5. Julie Lane – Digital Experience Executive, Financial Services Strategic Advisor, Next Mortgage
  6. Noz Urbina – Founder, Urbina Consulting and Co-Founder OmnichannelX Conference

More About The Content Order


This Roundtable was sponsored by the Content Order, an [A] program. The Content Order brings together experts and ideas. View more sponsored resources here.

I agree to the [A] Privacy Policy.

I agree to receive marketing material.