Structured Content in Content Design

Structured Content in Content Design

Structured Content in Content Design

12/13, 8 P.M CST

Join Cruce Saunders, Founder, and principal at [A], and Michael Andrews, Content Strategy Evangelist, as they uncover how structured content and content design work together. 

Hear proven strategies for using structured content to knock down silos and accelerate delivery of personalized, omnichannel experiences. Many enterprise teams are still learning to incorporate AI into their content workflows. Understand why maintaining structured content remains essential even with advances in language models as the content volume increases exponentially.

See how proper content modeling provides the right structure and supports AI-enhanced collaboration. Attendees will learn best practices for implementing structured content approaches that allow content, UI, and development teams to work seamlessly together.

Key Takeaways:

  • Discover how leading teams leverage structured content to improve workflows
  • Understand different levels of content structure
  • See tools that directly integrate structured content into design systems

Register now to unlock the benefits of structured content on Wednesday, December 13th at 8 pm CST. This session will leave you with strategies for transforming cross-functional collaboration on transactional content and powering your delivery of complex digital experiences.

More About Content Strategy Seattle


Content Strategy Seattle brings content strategists together as they explore innovative ways to meet the goals of both users and organizations. Throughout the event, the participants delve into a range of content-related topics, including information architecture, governance and processes, UX copywriting, and conversational design. Attending the Meetup Webinar is an opportunity for you to be part of the content experts community and contribute with your valuable and unique perspective.

About Cruce Saunders

Cruce Saunders is the founder and principal at [A], the Content Intelligence Service. Cruce has spent more than 20 years focused on content technology and content engineering. Today, Cruce and the [A] team work with the largest and most complex enterprise content publishers on earth crafting the next generation of content supply chains and publishing architecture.

He also hosts the Towards a Smarter World podcast, where he connects with global leaders impacting content intelligence and a YouTube series to help content leaders spread the word called The Invisible World of Content.

About Michael Andrews

Michael is a content strategy evangelist. He has a long involvement in the global content strategy community, having volunteered for several years with the Content Strategy Forum and actively contributing to other communities of practice.

He's worked as a senior manager for Publicis Sapient's content strategy and as an independent content strategy consultant while living in Europe and Asia. He has global experience advising organizations in half a dozen countries about content and user experience in diverse industry sectors.

His blog, Story Needle, is a popular source for perspectives on content strategy. Michael is an expert in metadata for content, having written two books on the topic: Metadata Basics for Web Content and No More Silos. Michael holds an MSc with distinction in human-centered computing systems and a master's in international finance.