From Manual to Autonomous, The Future of the Content Supply Chain
05/30,
9:15 AM
The secret to streamlining the content supply chain can be found in a new, more holistic approach to content. Content lives in the center of the customer experience and it cannot be an afterthought. This concept and more will be covered by
Cruce Saunders of [A] at
tcworld China 2019 during his keynote presentation, “
From Manual to Autonomous, The Future of the Content Supply Chain.”
This dynamic opening keynote will investigate:
- The current state of enterprise content, and emerging content creation trends
- Publishing transformations happening today: how technology, people, and process work together to create new futures, structures, and teams to evolve in the face of constant change
- The patterns that enable personalization at scale across proliferating channels, including chatbots, voice assistants, AR/VR, and IoT devices
Attend this keynote to gain expert insights into the key aspects of our changing content technology landscape, and to learn how to “future-proof” our content. An overview of the
conference program and links for registration may be found here.
More About tcworld China 2019
05/29/2019 - 05/30/2019
Shanghai, China
Since its first event in 2015, tcworld China has grown into one of the most influential industry conferences in China, connecting influential decision-makers and technical communication specialists from various industries, sectors, and regions. Listen to presentations and discussions led by globally recognized thought leaders that will help you optimize your workflow. Discover which new skills and emerging trends will shape your technical communication work in the near future.
The conference will be held on May 30-31, 2019 at the
Meliá Shanghai Hongqiao facility, located close to the Hongqiao Transportation Hub and a number of
Shanghai tourist attractions.
Cruce Saunders
Founder and principal at [A], the content intelligence service, and author of
Content Engineering for a Multi-Channel World, Cruce has spent more than 20 years focused on content technology, directing hundreds of digital and content engineering engagements along with his team. Cruce and the [A] team work with the largest and most complex enterprise content publishers on Earth crafting the next generation of the content supply chains and publishing architecture that powers personalized customer experiences. Cruce regularly speaks on omnichannel customer experience,
content intelligence, AI, chatbots, personalization, content structural and semantic standards, and intelligence transformation. He also hosts a podcast,
Towards a Smarter World, where he connects with leaders impacting global intelligence. Follow him on twitter at
@mrcruce.