Content Ontology Roundtable

Content Ontology Roundtable

The Practices of Working Ontologists

Member Roundtable

Join host Mike Doane of [A] and our panel of content taxonomy experts for a deep dive into how organizations across industries can implement ontology in their daily practices. Discover the definition of working in content ontology, and explore the skills needed by new graduates in order to carve out a career in content taxonomy.

In this Content Order Roundtable, see how practitioners are utilizing ontologies and hear some speculation from our panelists about the future of ontology work.

Core Discussion Topics

  • The roles and responsibilities of ontologists
  • Framework view of ontologies inside the organization
  • How to use ontologies to build customer experience
  • The use of ontologies for product development
  • Data visualization and techniques used in ontology work
  • Next evolutions of Content Architecture
  • Career guidance in working with content taxonomy 

Watch the video preview


  1. Bryon Jacob - CTO and Co-Founder of
  2. Frank Branch - Senior Manager of Ontology at Electronic Arts (EA)
  3. Morgen Kimbrell - Content Architect Strategist at Intuit
  4. Sean Bethune - Manager, Enterprise Information Architecture at Starbucks Coffee
  5. Mike Doane - Semantics Practice Lead at [A]

More About The Content Order


This Roundtable was sponsored by the Content Order, an [A] program. The Content Order brings together experts and ideas. View more sponsored resources here.


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