Composable content is content that is created, tagged, structured, and categorized for reuse across platforms and output formats. Its modular containers and platform-independent format offer flexibility. Moreover, through APIs, content creators, developers, and machines can interact with composable content to form new user experiences.
In a composable content architecture, APIs allow access, management, and delivery of content components from a central repository to multiple channels and devices. Composable content revolutionizes content creation and distribution because it pairs the physical structure of content with the semantic structure. This approach saves time and resources while ensuring consistent messaging across channels.
But it's not just about accessibility and flexibility; it's about crafting experiences. Segmenting text, images, graphics, sound, and data into meaningful components paired with the semantic information– this allows for unique combinations that resonate with audience segments. Embracing composable content empowers advanced content strategy and enables AI-consumable material. It is an important piece that further enables omnichannel engagement, delivering personalized experiences.