Even with vast stores of customer data, many organizations still struggle with delivering intelligent customer experiences.
Teams have mandates to deliver personalized experiences, but are grappling with how to define and deliver the right content and utilize their data.
With modular content and defined customer context, personalization needs an assembly system. [A] helps our clients solve this with our Intelligent Customer Experience Workshops
, defining clearly what it means to “personalize” within an individual organization.
For a deep-dive on customer journeys, check out this article: Putting the "Customer" in Customer Data Platform
where Alan J. Porter talks about the importance of looking at customer-related metrics as part of an overall ecosystem.
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