In this episode, we look at how to define enterprise Content Strategy, and how its practice supports internal teams, customers, and the overall organization.

Explore how Content Strategy can make a difference in your organization, its different roles, and how it fits in and collaborates with the other practices of the Content Services Organization to deliver value and impact customers.

Key takeaways:

  • Document your content strategy and ensure it's accessible.
  • Use channels to distribute content with a purpose.
  • Create intuitive interactions that drive value for customers.
  • Ensure your content supports brand messaging and policies.
  • Enable content reuse across departments.

More Content Strategy Resources

For more on Content Strategy, check out this article: Content Strategy in Today's Dynamic Content Management Environment.