Discover how [A] helps clients

In this short interview clip between Ed Breault, CMO with Aprimo, and Cruce Saunders, Founder and Principal of [A], Cruce explains briefly the methodology of how [A] works with clients:

Identify desired outcomes: What is the desired outcome in terms of Customer Journey, Personalized Customer Experience and how can we accomplish that through composable technology, efficient content production environments and creating Intelligence within customer journeys.

Identify internal content patterns: What Content Models and Semantic Models are used within the company - if any - to support those Customer Experiences.

Identify operations optimization opportunities: How can teams be empowered and departments work more efficiently, reuse content based on the models to produce content faster for better personalized Customer Experiences.