In this highlight clip, learn how practitioners base the team’s processes on solid engineering principles to give content structure, context, and meaning.

Data is the backbone of content and it allows for detailed levels of content processing and workflows. Make your content adaptable to perform better in the rapidly expanding, ever-more-intelligent digital ecosystem.

Watch the full Content Engineering Roundtable

Key takeaways:

  • Hear how to make content relevant using structured data.
  • Learn how to fuel dataset discovery.
  • Provide machine-readable information about the meaning of content.

More Content Engineering Resources

For a deep-dive into the importance of data, check out this article exploring how to engineer content for discovery and the fundamental role of structured data.