In this highlight clip learn why the technical sides of content engineering deserve particular distinctions and are worthy of independent expertise.

Discover how the role of the Content Engineer has evolved and why it is critical in the whole content journey to support personalization and dynamic delivery.

Watch the full Content Engineering Roundtable

Key takeaways: 

  • Reduce inefficiency and avoid data discrepancies inside the organization with Content Engineering disciplines. 
  • Transform content to different points of a content pipeline using engineered content models.
  • Take full advantage of the complexities of content, by not simply describing it semantically but also bringing in different data points to enrich and make that content more useful.

More Content Engineering Resources

For an in-depth research on Content Engineering , check out this ebook to understand the value of a Content Engineer inside the organization and watch this in-depth webinar on the role of Content Engineering.