Unlock the power of the Master Content Model™ (MCM) to facilitate the content lifecycle across planning, authoring, management and publishing.
The Master
Content Model provides a framework for both the explicit content and its
metadata to be expressed into pieces across channels and journeys.
Key Takeaways:
- Support content layout and functionality.
- Understand content needs and requirements.
- Enable content structure to capture specific information.
Additional Resources
Learn more about the
Next-Generation of Intelligent Customer Experiences by watching the full webinar.
