Unlock the power of the Master Content Model™ (MCM) to facilitate the content lifecycle across planning, authoring, management and publishing.
The Master Content Model
provides a framework for both the explicit content and its metadata
to be expressed into pieces across channels and journeys.
- Support content layout and functionality.
- Understand content needs and requirements.
- Enable content structure to capture specific information.
Learn more about the Next-Generation of Intelligent Customer Experiences
by watching the full webinar.