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Cost Savings from Governance and Content Operations

A lack of content governance can create staggering costs that silently grow over time.

The Content Services Organization: Powering the Information-Enabled Enterprise

Discover how content from different groups becomes an integrated whole, and evolves from ad hoc, functional interactions to real, holistic relationships with a CSO in place.

[A] Charts the Content Technology Landscape with Appointment of Maxwell Hoffmann

[A] welcomes Maxwell Hoffmann as Executive Producer responsible for charting the content technology landscape.

Architecting and Operating an Enterprise Content Supply Chain

Follow the patterns and tips for content orchestration presented by [A] to move content across channels in a seamless and smart way allowing for intelligent customer experiences.

Managing Content is a Team Sport

Smart teams are actively implementing an organizational structure to achieve successful omnichannel delivery and relevance for content across multiple consumer types and contexts in today...

What Is Website Taxonomy and Metadata?

Website taxonomy and metadata work to keep content adaptable, customizable and easy to distribute, giving it power over static content.