Back to Top

[A] Presentations

Webinars / Videos

7 Ways to Avoid the Biggest Failures in Content Operations

When Content Operations are done right, you can help teams avoid frustration, fines, and failure

Unveiling the Free, Flexible World of Knowledge

Watch Cruce Saunders present a strategic vision to resurface latent value in organizations by reimagining how content is managed in a decoupled content supply chain.

A Path Through Chaos: Introducing the Content Orchestration Model

Watch Kit Brown-Hoekstra present a strategic vision and formula for Content Operations success.

Omnichannel Customer Experience Roundtable - 2021

Join our panel of content experts to discover the necessity of moving towards a goal-oriented, omnichannel customer journey.

Omnichannel Technology and Platforms

Join Cruce Saunders of [A] and our panel of experts to dive into what it means to create truly Omnichannel content, and discover tips on creating personalization in each step of the...

Introducing the Content Services Organization (CSO)

Explore the pivotal role and functions of the Content Services Organization


7 Ways to Avoid the Biggest Failures in Content Operations

When Content Operations are done right, you can help teams avoid frustration, fines, and failure

Cruce Saunders of [A] tackles Customer Experience “beyond roles and titles” at OmnichannelX

Discover the 5 key patterns underpinning successful omnichannel programs

Alan Porter to Reveal “The Heroes and Villains of Content Strategy” at LavaCon 2019

Alan Porter to deliver compelling keynote at LavaCon 2019 on “The Heroes and Villains of Content Strategy.”

Meet Some of the Innovative Content Leaders at LavaCon 2019

Here are just a few of the LavaCon topics and speakers we’re most excited to learn from this year.

Content Strategy at CMWorld 2019

New Content Strategy track at CMWorld 2019, hosted by [A]’s Alan Porter. See presentations ranging from “Conquering Content Chaos” to “42 Content Marketing Risks.”

tcworld China Keynote: "The Future of the Content Supply Chain"

Learn the key aspects of our changing content technology landscape and how to enable personalization at scale across these proliferating channels.


[A] Narrated Slide Deck: Evolving the New Content Order

Narrated by [A]'s founder Cruce Saunders, this deck explores the new content stack, and how to future-proof content assets to meet the demands of ever-evolving customer experiences. 

[A] Slide Deck: Engineering Content for Bots, AI, and Marketing Automation

Learn the specific, practical steps you can take today to shape content for chatbots, AI, and marketing automation.

Video Series

Manual Vs Automated Tagging

Take the path towards automated tagging, and discover how to improve semantic connections to deliver greater omnichannel ICX.

The Context of Tagging Content

Discover how to power omnichannel customer experiences with content ontologies. For more on this, watch the full roundtable.

Omnichannel Technology Architectures

Explore how omnichannel architecture help deliver intelligent customer experiences. For more watch the full roundtable.

What is Content Engineering?

Discover the emerging practice of Content Engineering and how it integrates within an organization.

Discover the Invisible World of Content

Let's explore the layers of information and knowledge that make us all smarter. Together let's dive into the invisible world of content.

The Invisible World of Content — New Series Releasing in 2021

The Invisible World of Content aims to inspire ideas and actions to support the content professionals that have been working hard to advocate for the rightful place knowledge and content...