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[A] Presentations

Webinars / Videos

Omnichannel Customer Experience Roundtable

Hear from the leaders of forward edge of omnichannel content programs. See the strategies and operations that are making personalized content possible.

Content Modeling for Search Engine Optimization

Watch this free webinar on Content Modeling. Learn to unlock better authoring workflows while improving SEO performance. This and more using the power of Content Models.

Content Modeling Roundtable Part 2

Join a group of industry experts diving deep into the foundational terminology and processes they each use when modeling content for omnichannel publishing.

The Next Generation of Intelligent Customer Experiences

Discover how intelligent content is transforming the future of customer experience, with innovative examples.

Explore the CX Technology Landscape and Selection Process

Learn the latest in intelligent CX technologies, how to evaluate and select tools, and the best new methods for achieving optimized content flow.

Content Modeling Roundtable 2019

A panel of 9 thought leaders shares fresh insights on the current and future state of content models and related topics.

Talks

Alan Porter to Reveal “The Heroes and Villains of Content Strategy” at LavaCon 2019

Alan Porter to deliver compelling keynote at LavaCon 2019 on “The Heroes and Villains of Content Strategy.”

Meet Some of the Innovative Content Leaders at LavaCon 2019

Here are just a few of the LavaCon topics and speakers we’re most excited to learn from this year.

Content Strategy at CMWorld 2019

New Content Strategy track at CMWorld 2019, hosted by [A]’s Alan Porter. See presentations ranging from “Conquering Content Chaos” to “42 Content Marketing Risks.”

tcworld China Keynote: "The Future of the Content Supply Chain"

Learn the key aspects of our changing content technology landscape and how to enable personalization at scale across these proliferating channels.

Alan Porter on “Why Technical Communicators Should Be More Than Writers” at STC Summit

How do technical communicator skills expand beyond writing? Learn how the role is evolving in the rapidly changing content landscape.

Gollner and Eberlein of [A] to Present on DITA and Metadata at CMS/DITA Conference

Gollner and Eberlein of [A] to present on scalable DITA and metadata at the CMS/DITA North America Conference in April 2019.

Decks

[A] Narrated Slide Deck: Evolving the New Content Order

Narrated by [A]'s founder Cruce Saunders, this deck explores the new content stack, and how to future-proof content assets to meet the demands of ever-evolving customer experiences. 

[A] Slide Deck: Engineering Content for Bots, AI, and Marketing Automation

Learn the specific, practical steps you can take today to shape content for chatbots, AI, and marketing automation.