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[A] Presentations

How do technical communicator skills expand beyond writing? Learn how the role is evolving in the rapidly changing content landscape.

Webinars / Videos

An opening keynote on how to streamline and automate content supply chains by applying an intelligence framework to an organization’s current content ecosystem.
Gain insights into new application areas for DITA practitioners and learn from real-world projects about some of the common challenges.
Learn about the pivotal role of a content engineer within an organization.
Content carries tremendous value and shapes CX. We need to power up the people, processes and technology around our content. One step at a time, move towards Content Intelligence with [A].
Mayo Clinic and [A] jointly present a one-hour webinar on the Master Content Model and content engineering.
Alan J. Porter presents on the content convergence of marketing communication, technical communication, and localization.

Talks

How do technical communicator skills expand beyond writing? Learn how the role is evolving in the rapidly changing content landscape.
Gollner and Eberlein of [A] to present on scalable DITA and metadata at the CMS/DITA North America Conference in April 2019.
In this workshop, Alan Porter will provide insights into how he approached redesigns for some of the most complex content ecosystems using content strategy and content engineering.
Anna Lively to present on content intelligence at the Learning Solutions Conference on March 27, 2019.
Alan J. Porter to lead the “Intro to Content Engineering” session at the STC Houston Mini-Conference on February 16 in Brenham, Texas.
Alan Porter will highlight a few examples of the impact of a “culture of assumption” and provide some practical tips on how to switch to a customer-focused mindset.

Decks

Narrated by [A]'s founder Cruce Saunders, this deck explores the new content stack, and how to future-proof content assets to meet the demands of ever-evolving customer experiences. 
Learn the specific, practical steps you can take today to shape content for chatbots, AI, and marketing automation.