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[A] Presentations

Webinars / Videos

Omnichannel Customer Experience Roundtable - 2021

Join our panel of content experts to discover the necessity of moving towards a goal-oriented, omnichannel customer journey.

A Path Through Chaos: Introducing the Content Orchestration Model

Watch Kit Brown-Hoekstra present a strategic vision and formula for Content Operations success.

Introducing the Content Services Organization (CSO)

Explore the pivotal role and functions of the Content Services Organization

Content Modeling for Search Engine Optimization

Watch this free webinar on Content Modeling. Learn to unlock better authoring workflows while improving SEO performance. This and more using the power of Content Models.

Content Modeling Roundtable Part 2

Join a group of industry experts diving deep into the foundational terminology and processes they each use when modeling content for omnichannel publishing.

The Next Generation of Intelligent Customer Experiences

Discover how intelligent content is transforming the future of customer experience, with innovative examples.


7 Ways to Avoid the Biggest Failures in Content Operations

When Content Operations are done right, you can help teams avoid frustration, fines, and failure

Semantic Systems for Customer Experience Publishing

The [A] team lays out the benefits of dedicated semantic practices and describe where your organization or team can start this process

Unveiling the Free, Flexible World of Knowledge

Watch Cruce Saunders present a strategic vision to resurface latent value in organizations by reimagining how content is managed in a decoupled content supply chain.

Cruce Saunders of [A] tackles Customer Experience “beyond roles and titles” at OmnichannelX

Discover the 5 key patterns underpinning successful omnichannel programs

Alan Porter to Reveal “The Heroes and Villains of Content Strategy” at LavaCon 2019

Alan Porter to deliver compelling keynote at LavaCon 2019 on “The Heroes and Villains of Content Strategy.”

Meet Some of the Innovative Content Leaders at LavaCon 2019

Here are just a few of the LavaCon topics and speakers we’re most excited to learn from this year.


[A] Narrated Slide Deck: Evolving the New Content Order

Narrated by [A]'s founder Cruce Saunders, this deck explores the new content stack, and how to future-proof content assets to meet the demands of ever-evolving customer experiences. 

[A] Slide Deck: Engineering Content for Bots, AI, and Marketing Automation

Learn the specific, practical steps you can take today to shape content for chatbots, AI, and marketing automation.