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[A] Presentations


Measuring Content Strategy Success

How to measure content strategy success? Join the discussion as experts explore the frameworks, data, and metrics that make it possible.

Personalized Customer Journeys: The Power of Semantics

[A] Webinar on how to use Poolparty combined with the power of content structure and content semantics to create personalized customer journeys.

Connecting Content with Models and Maps

See a simplified case study showing how to organize, map and model content in a decoupled content supply chain to power personalized customer experiences.

From Warring Content Kingdoms to Enterprise-wide Collaboration

Enter a world of expanded content influence across operations, and travel beyond committees into fertile lands found in shared patterns and standards.

Applying Content Intelligence to Create Better User Experiences

[A] Webinar on combining Content strategy, engineering and operations to create content intelligence for optimal Customer Experience and User Experience.

Modular Content: Enabling multichannel Customer Experiences

[A] Webinar on Modeling Modular Content for multichannel delivery and creating Personalized Customer Experiences


The Shift To Unified Content Functions

Unify the practices of strategy, engineering, and operations to streamline your content supply chain and provide more consistent customer experiences.

Walk-through of an Example Supply Chain

Allow content to move from system to system and across schemas with the Content Supply Chain.

[A]’s approach to help clients optimize customer experiences

In this interview clip, Cruce Saunders of Simple [A] explains the methodology [A] uses to assist enterprises deliver Intelligent Customer experiences.

Introduction to the Content Supply Chain: Stages & Business Case

Move faster in today's omnichannel environment by implementing a Content Supply Chain.

Benefits of the Shared Patterns for Omnichannel Content

See the benefits of implementing the 5 essential patterns for successful omnichannel content delivery.

Unifying The Content Stack

Unify the patterns that matter for content creation and omnichannel delivery .