See a simplified case study and approaches showing how to orchestrate and organize content across systems in a decoupled content supply chain that powers customer experiences with modular...
Enter a world of expanded content influence across operations, and travel beyond committees into focused collaboration found in shared patterns and standards.
Discover specific methods teams deploy to achieve UX and CX goals.
Master the process of modeling modular customer experiences. Bring your questions, and hear lessons learned from actual in-flight internal projects to achieve your own CX success.
When Content Operations are done right, you can help teams avoid frustration, fines, and failure
Learn more about the 5 key patterns underpinning successful omnichannel programs
The [A] team lays out the benefits of dedicated semantic practices and describe where your organization or team can start this process
Watch as Cruce Saunders presents a strategic vision to resurface latent value in organizations by reimagining how content is managed in a decoupled content supply chain.
Watch Kit Brown-Hoekstra present a strategic vision and formula for Content Operations success.
Watch this free webinar on Content Modeling. Learn to unlock better authoring workflows while improving SEO performance. This and more using the power of Content Models.
Join a group of industry experts diving deep into the foundational terminology and processes they each use when modeling content for omnichannel publishing.
Discover how intelligent content is transforming the future of customer experience, with innovative examples.
Learn the latest in intelligent CX technologies, how to evaluate and select tools, and the best new methods for achieving optimized content flow.
A panel of 9 thought leaders shares fresh insights on the current and future state of content models and related topics.
Discover how Content Engineering plays a central role in delivering intelligent content.
An opening keynote on how to streamline and automate content supply chains by applying an intelligence framework to an organization’s current content ecosystem.
Gain insights into new application areas for DITA practitioners and learn from real-world projects about some of the common challenges.
Learn about the pivotal role of a content engineer within an organization.
Content carries tremendous value and shapes CX. We need to power up the people, processes and technology around our content. One step at a time, move towards Content Intelligence with [A].
Mayo Clinic and [A] jointly present a one-hour webinar on the Master Content Model and content engineering.
Alan J. Porter presents on the content convergence of marketing communication, technical communication, and localization.
Explore the pivotal role and functions of the Content Services Organization
Join our panel of content experts to discover the necessity of moving towards a goal-oriented, omnichannel customer journey.
Hear from the leaders of forward edge of omnichannel content programs. See the strategies and operations that are making personalized content possible.
Join Cruce Saunders of [A] and our panel of experts to dive into what it means to create truly Omnichannel content, and discover tips on creating personalization in each step of the...
[A]'s founder Cruce Saunders presents "Evolving the New Content Order: The rapidly changing multichannel, multimodal content landscape" at LavaCon Content Strategy Conference.
Join [A]'s founder Cruce Saunders as he presents the on-demand webinar, "Building Chatbots with Intelligent Content," as part of a virtual summit on intelligent agents and chatbots.
A free on-demand webinar on digital maturity practices for associations and non-profits.
In this workshop, Alan Porter will provide insights into how he approached redesigns for some of the most complex content ecosystems using content strategy and content engineering.
Alan Porter to deliver compelling keynote at LavaCon 2019 on “The Heroes and Villains of Content Strategy.”
Here are just a few of the LavaCon topics and speakers we’re most excited to learn from this year.
New Content Strategy track at CMWorld 2019, hosted by [A]’s Alan Porter. See presentations ranging from “Conquering Content Chaos” to “42 Content Marketing Risks.”
Learn the key aspects of our changing content technology landscape and how to enable personalization at scale across these proliferating channels.
How do technical communicator skills expand beyond writing? Learn how the role is evolving in the rapidly changing content landscape.
Gollner and Eberlein of [A] to present on scalable DITA and metadata at the CMS/DITA North America Conference in April 2019.
Anna Lively to present on content intelligence at the Learning Solutions Conference on March 27, 2019.
Alan J. Porter to lead the “Intro to Content Engineering” session at the STC Houston Mini-Conference on February 16 in Brenham, Texas.
Alan Porter will highlight a few examples of the impact of a “culture of assumption” and provide some practical tips on how to switch to a customer-focused mindset.
[A] to jointly present a 2-part workshop on modernizing technical resource center content at Information Development World 2018.
Returning thought leaders, along with fresh voices in the industry, continue to evolve the content conversation at LavaCon 2018.
[A]’s Master Architect dives into all things DITA, with a special focus on the value and applications of a Core Content Model™ at CIDM 2018, Apr. 23 - 25.
Mayo Clinic and [A] Jointly Present "Unifying Multichannel Publishing with a Core Content Model™ at Mayo Clinic"
Join this Content Marketing Institute (CMI) Twitter Chat Feb 6 with [A]'s Cruce Saunders Tweeting on "What Content Marketers Need to Know About Chatbots."
[A]'s founder Cruce Saunders held a 90-minute chatbot workshop at IDW 2017.
Check out the top 25 Masters of Multichannel speaking at this year’s 2017 Content Marketing World.
[A]'s head of practice, content valuation and measurement, Christopher Tippie presentation "Content Alchemy: Transformative Models for Content Valuation and Exponential Returns" at IDW...
[A]'s founder Cruce Saunders presents "Engineering Content for Bots, AI and Marketing Automation" at ICC, March 30, 2017.
[A]'s Director of Content Intelligence Strategy presents "Content Convergence Has Arrived" at LocWorld37 Warsaw 2018.
[A]'s founder presents "Evolving the New Content Order: The Rapidly Changing Multi-Channel, Multi-Modal Content Landscape" at ICC 2018.
[A]'s founder presents "Evolving the New Content Order: The Rapidly Changing Multi-Channel, Multi-Modal Content Landscape" at Information Energy 2018.
[A]'s founder Cruce Saunders spoke at IDW 2017 where he presented "What Chatbots Can Do When You Engineer Content for Them."
Recorded at Lavacon 2017 in Portland, OR, [A]'s founder Cruce Saunders presents "Evolving the New Content Order: The Rapidly Changing Multichannel, Multimodal Content Landscape".
[A]'s founder Cruce Saunders discusses the rapidly changing multichannel, multimodal content this Oct. 26th at the Kentico Roadshow in Chicago.
[A]'s founder Cruce Saunders discusses the rapidly changing multichannel, multimodal content this Oct. 24th at the Kentico Roadshow in Boston.
[A]'s Founder Cruce Saunders Presents "Engineering Content for Bots, AI, and Marketing Automation" at Interop, May 18 in Las Vegas, NV.
[A]'s founder Cruce Saunders presents "Engineering Content for Bots, AI and Marketing Automation" at IDW 2017.
Narrated by [A]'s founder Cruce Saunders, this deck explores the new content stack, and how to future-proof content assets to meet the demands of ever-evolving customer experiences.
Learn the specific, practical steps you can take today to shape content for chatbots, AI, and marketing automation.
Learn about the benefits of knowledge graphs to make more informed decisions, and visualize content streams.
Can you differentiate between the practices, disciplines, skills, and roles related to content? Find out the distinction of these concepts as Cruce Saunders walks through the...
See examples of MixIns and how they relate to the Content Model.
Understand how content views enable the design of content for humans and machines consumption.
Deep-dive into the attributes of content types to define specific details of content structure.
Recognize content types and its elements to understand the principles of structured content.
Explore the variety of content types and the elements they share.
Learn how content models represent structural and semantic relationships that exists between content types.
Discover the key building blocks of Content Models and how they react in relation to one another.
Learn how the Content Services Organization (CSO) facilitates the flow of content between teams.
Create content that best serves your digital strategy by structuring content in a way that makes it easy to understand.
When content assets are valued as intangible intellectual property, they drive balance sheet value by contextualizing CX and removing friction from the entire customer lifecycle.
Strategy, standards, and systems connect with structure and semantics to build the “Temple of Content Intelligence.”
Explore how The Master Content Model™ provides a representation of content that can be mapped to different presentations across the content lifecycle.
ICX is capable of understanding a customer's context and making that customer's data available in real-time sessions.
Learn about internal effort versus customer effort and how this can lead to optimal cx.
Learn about the Content Impact Quadrant to uncover the true potential value of your content
See how organizations that focus on creating intelligent content are able to empower customer experiences
See the importance of companies adapting to the changing world of content experiences.
Content silos are strangling enterprise publishing. Without a plan or structure, organizations will face content and customer experiences problems.
Discover how the smartest organizations are facing content management problems.
Explore how modular content enables leading-edge customer experiences.
As customer experiences are getting smarter, smart companies are making content assets work harder.
Content that moves and shapes itself like the current of a stream, allows customers to easily flow down the path of least resistance.
Learn about the value of "low effort cx" and how it leads to a better engagement with customers.
Did you miss any episode of our first season? Dive into the world of content intelligence and learn the key ideas and concepts that will lead you to take the first step towards a smarter...
Ready to take the next step to deliver intelligent content? See examples of organizations that transformed company chaos into a harmonious blend of systems and people with the COM.
Discover how to enhance content delivery by implementing a Content Orchestration Model in your organization.
Explore the many traits of Content Strategy and how it supports your organization to deliver value and impact customers.
Explore the benefits of implementing the Content Strategy in your work teams, and deliver content that serves both the organization and the customers.
Learn how to build customer oriented architectures that help to deliver flexible and reliable customer experiences.
Learn how practitioners enable omnichannel customer experiences through structured content.
Take the path towards automated tagging, and discover how to improve semantic connections to deliver greater omnichannel ICX.
Discover how to power omnichannel customer experiences with content ontologies. For more on this, watch the full roundtable.
Explore how omnichannel architecture help deliver intelligent customer experiences. For more watch the full roundtable.
Discover the emerging practice of Content Engineering and how it integrates within an organization.
Let's explore the layers of information and knowledge that make us all smarter. Together let's dive into the invisible world of content.
The Invisible World of Content aims to inspire ideas and actions to support the content professionals that have been working hard to advocate for the rightful place knowledge and content...
Discover the functions of Content Operations and how it enhances the interaction between processes, stakeholders, and tools.
Explore the functions of Content Operations to run everyday content functions across teams.
See 5 key value drivers Content Operations bring to organizations of all sizes and enhance smart content delivery across multiple channels with Content Operations.
Learn how we at [A] define Content Operations, and join us to explore the role and value it brings to organizations
Take a deeper look into the inner workings of a Content Services Organization (CSO).
See the roles which compose a Content Services Organization (CSO), where it lives in an enterprise, how it produces value, and why is the perfect time to build one.
Learn about the Content Services Organization (CSO) and see how it provides value for both content creators and customers.
In this episode, we define Content Intelligence and examine how it directly relates to Intelligent Customer Experiences (ICX).
Learn about Intelligent Customer Experiences (ICX) and how to power them with modular intelligent content.
How do Content Engineers work with content Structure and Semantics? Learn more about the episode watching the full roundtable.
Discover how the role of the Content Engineer has evolved and why it is critical in the whole content journey. Learn more about the episode watching the full roundtable.
An organization starts providing real value when it enables content engineering. Learn more about the episode watching the full roundtable.
Interested in the role of the Content Engineer? Learn more about the episode watching the full roundtable.
Learn to enable intelligent content by combining structure and semantics. For more about the episode watch the full roundtable.
Learn more about the skills needed in the ontologist role. For more about the episode watch the full roundtable.
Discover how teams are using data modeling principles to achieve real, impactful results- For more on this episode watch the full roundtable.
See the different approaches of the ontologist role and how it supports content through the entire content lifecycle. For more on this episode watch the full roundtable.
Hear from the experts on how internal teams collaborate to bridge content siloes. For more on the episode watch the full roundtable.
Learn about the skills you need to become a future ontologist. For more on the episode watch the full roundtable.
Discover how to implement omnichannel practices to deliver intelligent customer experiences. For more watch the full roundtable.
Learn about accessibility to deliver intelligent customer experiences. For more watch the full roundtable.
Learn about successful omnichannel programs to deliver valuable customer experiences. For more watch the full roundtable.
Focus every aspect of your journey maps and learn how to make customer-centric decisions. For more watch the full roundtable.
Hear about OmnichannelX and learn key elements to achieve omnichannel success. For more watch the full roundtable.