[A] Presentations

Hear from the leaders of forward edge of omnichannel content programs. See the strategies and operations that are making personalized content possible.

Watch this free webinar on Content Modeling. Learn to unlock better authoring workflows while improving SEO performance. This and more using the power of Content Models.

Discover how intelligent content is transforming the future of customer experience, with innovative examples.

Learn the latest in intelligent CX technologies, how to evaluate and select tools, and the best new methods for achieving optimized content flow.

A panel of 9 thought leaders shares fresh insights on the current and future state of content models and related topics.

Discover how Content Engineering plays a central role in delivering intelligent content.

An opening keynote on how to streamline and automate content supply chains by applying an intelligence framework to an organization’s current content ecosystem.

Gain insights into new application areas for DITA practitioners and learn from real-world projects about some of the common challenges.

Learn about the pivotal role of a content engineer within an organization.

Content carries tremendous value and shapes CX. We need to power up the people, processes and technology around our content. One step at a time, move towards Content Intelligence with [A].

Mayo Clinic and [A] jointly present a one-hour webinar on the Master Content Model and content engineering.

Alan J. Porter presents on the content convergence of marketing communication, technical communication, and localization.

[A]'s founder Cruce Saunders presents "Evolving the New Content Order: The rapidly changing multichannel, multimodal content landscape" at LavaCon Content Strategy Conference.

Join [A]'s founder Cruce Saunders as he presents the on-demand webinar, "Building Chatbots with Intelligent Content," as part of a virtual summit on intelligent agents and chatbots.

A free on-demand webinar on digital maturity practices for associations and non-profits.

Alan Porter to deliver compelling keynote at LavaCon 2019 on “The Heroes and Villains of Content Strategy.”

Here are just a few of the LavaCon topics and speakers we’re most excited to learn from this year.

New Content Strategy track at CMWorld 2019, hosted by [A]’s Alan Porter. See presentations ranging from “Conquering Content Chaos” to “42 Content Marketing Risks.”

Learn the key aspects of our changing content technology landscape and how to enable personalization at scale across these proliferating channels.

How do technical communicator skills expand beyond writing? Learn how the role is evolving in the rapidly changing content landscape.

Gollner and Eberlein of [A] to present on scalable DITA and metadata at the CMS/DITA North America Conference in April 2019.

In this workshop, Alan Porter will provide insights into how he approached redesigns for some of the most complex content ecosystems using content strategy and content engineering.

Anna Lively to present on content intelligence at the Learning Solutions Conference on March 27, 2019.

Alan J. Porter to lead the “Intro to Content Engineering” session at the STC Houston Mini-Conference on February 16 in Brenham, Texas.

Alan Porter will highlight a few examples of the impact of a “culture of assumption” and provide some practical tips on how to switch to a customer-focused mindset.

[A] to jointly present a 2-part workshop on modernizing technical resource center content at Information Development World 2018.

Returning thought leaders, along with fresh voices in the industry, continue to evolve the content conversation at LavaCon 2018.

[A]’s Master Architect dives into all things DITA, with a special focus on the value and applications of a Master Content Model® at CIDM 2018, Apr. 23 - 25.

Mayo Clinic and [A] Jointly Present "Unifying Multichannel Publishing with a Master Content Model at Mayo Clinic"

Join this Content Marketing Institute (CMI) Twitter Chat Feb 6 with [A]'s Cruce Saunders Tweeting on "What Content Marketers Need to Know About Chatbots."

[A]'s founder Cruce Saunders held a 90-minute chatbot workshop at IDW 2017.

Check out the top 25 Masters of Multichannel speaking at this year’s 2017 Content Marketing World.

[A]'s head of practice, content valuation and measurement, Christopher Tippie presentation "Content Alchemy: Transformative Models for Content Valuation and Exponential Returns" at IDW...

[A]'s founder Cruce Saunders presents "Engineering Content for Bots, AI and Marketing Automation" at ICC, March 30, 2017.

[A]'s Director of Content Intelligence Strategy presents "Content Convergence Has Arrived" at LocWorld37 Warsaw 2018.

[A]'s founder presents "Evolving the New Content Order: The Rapidly Changing Multi-Channel, Multi-Modal Content Landscape" at ICC 2018.

[A]'s founder presents "Evolving the New Content Order: The Rapidly Changing Multi-Channel, Multi-Modal Content Landscape" at Information Energy 2018.

[A]'s founder Cruce Saunders spoke at IDW 2017 where he presented "What Chatbots Can Do When You Engineer Content for Them."

Recorded at Lavacon 2017 in Portland, OR, [A]'s founder Cruce Saunders presents "Evolving the New Content Order: The Rapidly Changing Multichannel, Multimodal Content Landscape".

[A]'s founder Cruce Saunders discusses the rapidly changing multichannel, multimodal content this Oct. 26th at the Kentico Roadshow in Chicago.

[A]'s founder Cruce Saunders discusses the rapidly changing multichannel, multimodal content this Oct. 24th at the Kentico Roadshow in Boston.

[A]'s Founder Cruce Saunders Presents "Engineering Content for Bots, AI, and Marketing Automation" at Interop, May 18 in Las Vegas, NV.

[A]'s founder Cruce Saunders presents "Engineering Content for Bots, AI and Marketing Automation" at IDW 2017.

Narrated by [A]'s founder Cruce Saunders, this deck explores the new content stack, and how to future-proof content assets to meet the demands of ever-evolving customer experiences. 

Learn the specific, practical steps you can take today to shape content for chatbots, AI, and marketing automation.